Launching worldwide in June 2021 at Afterpay Australian Fashion Week, RUMER encompasses femininity, youthfulness and confidence in striking designs that radiate an effortless sophistica-tion. A thread of nostalgia is woven through the alluring aesthetic, a nod to the sensuous 70’s, an era of freedom and expression. Beautiful linen fabrications and earthy tones are accentuated with enchanting florals. A brand that exudes that je ne sais quoi magic. RUMER has it.